Rakuten ecommerce is a major player in Japan’s online shopping market. With more than 95 million registered users and over $4 billion in annual sales, Rakuten provides access to an enormous volume of potential buyers. However, there are some important things to keep in mind when selling on the site.
To begin selling on the site, sellers must first create an account. Then they will need to fill out an application and upload product information. Sellers are also required to pay an Individual Listing Fee of $0.99.
Upon approval, merchants will be assigned a dedicated E-Commerce Consultant. This consultant will work closely with the business owner to maximize store performance and help develop marketing strategies. In addition, a Rakuten shop is an opportunity to build a loyal customer base.
Rakuten offers a wide variety of products for sale. While some may sell better than others, there are a number of tips and tricks that can improve the chances of your products selling. For example, Japanese shoppers are more likely to base their purchasing decision on quality and reputation, which makes it necessary for merchants to invest time and effort in fostering a strong, trusting customer relationship.
One way to gain exposure to new markets is to sign up with a reseller program. Rakuten offers a variety of plans for merchants to choose from. These packages include varying fee rates for activities like registration and maintenance. Depending on the plan, sellers can use their own or third-party shipping partners. They also have the option to customize the way their products are displayed.
Another strategy to boost sales on Rakuten is to update your product listings with new and unique content. For example, you can add in-depth content about a specific product or create a demo video. You can also use the storefront to highlight the best-selling items. By adding more images, you can enhance the user experience for your customers.
Selling on Rakuten requires a commitment to building a loyal customer base. Because of this, it is essential to invest time and resources in establishing a presence on the site. Also, you should consider working with an e-commerce consultant to help improve your listings.
As a retailer, it’s essential to understand how the Japanese online shopping market works. Rakuten is the largest eCommerce platform in the country, with a share of more than 25% of the B2C marketplace. Its services are available in Japan, US and Canada. If you are a foreign company, however, you will need to complete a comprehensive screening process before you can start selling.
To help you achieve this, Rakuten has developed templates for merchants. Each template includes instructions for creating a product page, shipping policies and other necessary information. Additionally, Rakuten provides sellers with a comprehensive list of banned products and other guidelines.
Rakuten’s service is an important tool for sellers looking to expand their businesses overseas. However, it’s important to remember that Rakuten is a Japan-based company and its employees do not speak English.
