There is no better place to shop for designer clothing than ASOS.com. This UK-based ecommerce store is a leading player in the fashion industry. While it’s a thriving online business, ASOS still maintains an offline presence.
In the last financial year, ASOS added 1.5 million customers to its customer base. The company also opened a new warehouse in Germany to serve the needs of local buyers.
Besides offering a variety of brands and products, ASOS also specializes in accessories. The site offers free shipping and returns on all orders. Customers can upload images for matching products. They can also save items to their wish list.
ASOS offers its own brand products. However, it also stocks private-label items and sells designer clothes. Aside from the standard shopping cart, the site also features a drop-down filter, a style matching tool, and a search bar. These features make it easier for shoppers to find what they’re looking for.
Providing an easy and fast checkout process has been a key component of ASOS’s success. It’s no wonder that over half of their customers browse and shop on mobile.
In addition to their online presence, ASOS has a well-established social media presence. Their stylists are present at many events and festivals throughout the year. By visiting these locations, they can interact with fans and gain consumer trust.
ASOS has also mastered the art of social selling. Through their points-based loyalty program, they encourage consumers to connect with each other. For example, the #AccessAllASOS program awards influential fans for positive ASOS mentions.
ASOS combines traditional eCommerce with an innovative mobile app and visual commerce platform. Both of these technologies are designed to increase customer engagement and improve the buying experience.
With the recent launch of its “Big Ideas” podcast, the brand is experimenting with social selling. Specifically, ASOS is testing buy buttons on Instagram and Pinterest. Although these platforms may be less familiar to users, they can be a great way to boost brand awareness and sales.
Another great marketing tactic used by ASOS is the visual commerce gallery. As its name suggests, the gallery showcases loyal fan favorites. Among the gallery’s highlights is the “Wish List” feature. After creating an account, consumers can save their favorite products. When they are ready to purchase them, the site will suggest similar products that go with them.
Lastly, it’s important for an ecommerce business to offer multiple payment methods. Some people prefer to pay by credit card while others prefer cash on delivery. Before offering these options, research which ones are most preferred by your target audience.
Using analytics, it’s possible to learn a lot about how customers shop. Identifying your target audience and understanding their preferences can help you to deliver a flawless eCommerce experience. But it’s important to remember that ecommerce isn’t a short-term proposition. You can’t expect your ecommerce website to be successful without providing an excellent online shopping experience.
The ASOS mobile app is a great way to shop from the convenience of a smartphone. Whether you’re on the road or at home, the app makes it easy to check out what’s on sale. Besides the usual search and filter features, the mobile app has links to saved items and a Marketplace. Plus, it has a helpful Help & FAQs section.
