Carvana is an online used car retailer that offers consumers convenient, hassle-free options for purchasing a vehicle. It was founded in 2012 in Phoenix, Arizona and has expanded throughout the country. In fact, Carvana is the fastest growing online used-car dealer in the United States.
Carvana offers next-day delivery of nationwide inventory to more than 80 percent of the population. This means that a shopper can buy a car in just a few minutes. And with more than five thousand vehicles for sale, it is easy to find a vehicle that meets your needs. The company also has a car loan calculator to make it even easier to finance a vehicle.
For those who are looking to sell their vehicle, Carvana has a trade-in feature. To use this, customers need to go to the sell/trade page on the Carvana website or the app. Customers can then list their current car and receive a firm offer. They can then either choose to have it delivered to their home or pick it up from one of the company’s patented automated car vending machines.
Carvana also offers a seven-day money-back guarantee on all vehicles. This is a major advantage for the company since it eliminates the need to negotiate a private sale. That’s not to mention the fact that the financing is easy and doesn’t affect your credit score.
Aside from the financing option, Carvana offers a number of other benefits. For example, it offers free oil changes for the first year for subscribers to its CarvanaCare Premium service. Moreover, users can schedule as-soon-as-next-day home delivery for cars in the Omaha area. Plus, users can access the Carvana mobile app, which allows them to track their vehicle’s progress and make payments.
Another advantage that Carvana has is its strong presence in small markets. As a result, the company enjoys word-of-mouth marketing. Because of this, the company has gained a considerable market share over the years.
As the recession has affected the car industry, consumers are becoming more cautious. One of the best ways for Carvana to attract these customers is to ensure that their experience is enjoyable. So, the company has invested in Carvana photo-booth technology, which lets shoppers view the interior of a vehicle in detail.
Also, Carvana has redesigned its vehicle detail pages to provide more information about its features. It also created a spinner feature, which allows for a 360-degree view of the vehicle. Users can also see the difference between the image of the car in the photo gallery and the reality of the car.
Carvana’s marketing strategy combines direct response channels with brand building. It uses paid search, organic referral, direct mail, branded pay-per-click channels, and retargeting. But one of the most innovative strategies that Carvana has implemented is a series of multi-story car vending machines. Each machine is equipped with a touchscreen that enables shoppers to take a virtual walk-through of a vehicle. During this tour, they can see minor damage and even see the interior of a car.
